Founder-led diagnostic + implementation
Unlocking growth through founder-led diagnostics and implementation for SaaS and digital product teams with leaky conversion, activation, or retention.
Diagnostic -> sprint -> retainer, only if the evidence supports it
From Web3 protocols to global sports brands, our team has supported these organisations as founders, in-house operators and campaign partners, helping build the growth systems behind the scenes.
Quick proof strip
B2B SaaS onboarding flow
Problem: Trial users were reaching sign-up but not first value quickly enough.
Change: Reworked the onboarding sequence, message hierarchy, and activation checkpoints.
3x average conversion lift across activation and onboarding journeys.
DePIN hardware launch
Problem: Launch traffic and community attention were not consistently turning into deposits.
Change: Aligned narrative, landing pages, FAQs, creator kits, and launch sequencing around one funnel.
$7m+ in gross revenue and multiple sold-out pre-order rounds.
High-intent service business funnel
Problem: Strong demand existed, but search visibility and mobile booking conversion were weak.
Change: Fixed technical SEO, rebuilt treatment-page depth, and cut booking friction.
3x organic traffic and local-pack visibility for priority treatments.
The Problem
Every product leaks revenue somewhere. The question is where and how much it's costing you.
Visitors land, look around, and leave without taking action.
Traffic that doesn't convert
Users sign up but never reach that 'aha' moment.
Sign-ups that never activate
Engaged users quietly stop coming back over time.
Users that churn silently
We diagnose the exact friction points slowing conversion, activation, or retention, then ship one focused fix at a time. No vague roadmap theatre. No channel sprawl before the evidence is there.
See a Sample DiagnosticWhat we diagnose
Onboarding friction
Where users drop before first value
Conversion blockers
Copy, UX, and flow issues killing sign-ups
Retention leaks
Why users churn and how to stop it
Attribution gaps
What's actually driving revenue
Self-serve apps, SaaS, and digital products with demand, but weak conversion, activation, or retention.
Protocols and crypto products that need clearer onboarding, stronger narrative, and more measurable growth loops.
Select service firms with digital funnels, measurable demand, and clear conversion friction to fix.
From raw diagnostic to exponential scale — our implementation process is systematic and relentless.
We review your journeys end to end and log every drop-off.
We rank the highest-impact fixes and define what to ship first.
We implement the changes and launch with tracking.
We run an experiment cadence and scale what works.
Encanta Digital diagnoses the friction, defines the change, and owns the commercial outcome.
Nerds.Cooking brings product, UX, and implementation when the fix needs to go deeper into the product.
Together: fewer handoffs between strategy, UX, and build, so the fix is more likely to ship and more likely to stick.
DePIN infrastructure protocol
8-week launch sprint plus retained activation
Before: High-intent launch demand, but a complex product story and multiple channels competing for attention.
What was broken: PR, creator traffic, and community momentum were not yet feeding one clear deposit path.
What changed: Reworked the narrative, landing system, FAQs, and launch sequencing around one deposit-driven funnel.
$7m+ in gross revenue and multiple sold-out pre-order rounds.
Web3 esports platform
12-month co-founding partnership
Before: Bootstrapped product with ecosystem pressure to grow, educate users, and prove traction at the same time.
What was broken: Growth channels were fragmented and onboarding had to work for players who were almost entirely new to web3.
What changed: Shifted positioning toward gamers first, then built content, tournament, and community systems that reinforced each other.
100k+ registered players, 1,000+ tournaments, and 98% of players onboarded from outside web3.
UK dental practice
6-month SEO sprint
Before: Strong offline reputation, weak online visibility, and booking friction on mobile.
What was broken: Technical SEO gaps, thin service pages, and a bloated form were suppressing rankings and leads.
What changed: Rebuilt the technical foundation, treatment-page depth, local SEO, and mobile booking flow.
3x organic traffic and local pack wins for implants and emergency dentistry.
Revenue churn is a lagging indicator. By the time it appears, the users are already gone. A practical framework for spotting retention problems early using behavioural signals, cohort analysis, and lifecycle mapping.
The five AI agents that save the most time across businesses of all sizes. What they do, what they replace, and how to get started without hiring an AI team.
Why AI-generated ads can outperform humans, why disclosure can kill results, and how to design an AI-ready creative system that balances performance with trust.
A practical framework for designing a growth system that aligns product, lifecycle, and distribution instead of treating growth as a set of disconnected campaigns.
A step-by-step, 4-week plan to fix your SaaS onboarding so more trial and freemium users reach meaningful value and convert.
Why ERC-4337 and smart accounts change wallet UX, and what Web3 teams should do in the next 90 days to stay ahead.
We take on a handful of partners and only work with teams that are operating at a strategic level. Apply to work with us and we'll be in touch to see if there's alignment.
Frequently Asked Questions
Not sure if we're the right fit? Here are answers to the most common questions from founders and growth leaders.
We actually build the fixes. Most agencies hand you a strategy deck and wish you luck. We give you a ranked list of what's broken, then roll up our sleeves and ship the changes: code, copy, design, whatever it takes.
We ship fixes, not just recommendations.
Free audits exist to sell you a retainer. They tell you just enough to make you nervous, then pitch ongoing work. Our diagnostic is the opposite: a senior growth lead spends 5 to 7 days inside your product, analytics, and user flows. You walk away with a ranked Friction Matrix, a 30-day action plan, and a Loom walkthrough. It's yours whether we work together after or not.
The diagnostic is the deliverable, not the pitch.
Yes. Diagnostics start at £1k, and we offer pre-revenue pricing for early-stage teams. We've worked with solo founders and 50-person scale-ups. The main thing we look for is whether you're ready to act on what we find.
Diagnostic starts at £1k with pre-revenue options.
You still keep everything: the Friction Matrix, the 30-day plan, and the walkthrough. Most clients do continue because the value is obvious by that point, but there's no lock-in. You can take the plan and run it yourself.
You keep everything, even if we don't work together.
Usually 5 to 7 business days from kick-off. We audit your funnel, run user testing if needed, and hand over a prioritised roadmap with expected ROI per fix. After that, you decide what happens next.
5 to 7 business days from kick-off to delivery.
Still have questions? We typically respond within 24 hours. Get in touch.
Start with a founder-led diagnostic and get a ranked plan you can actually ship.